The Importance of Website Speed

Many website designers are still unaware of the importance of website speed.

We would see numerous slow loading time websites. This is because, most of the web designers out there who are still ignorant about the importance of website speed to users.

How Important Is It?

I couldn’t agree more that the page / site loading speed is extremely beneficial for both clients and their customers.

From the first time since I started to get involved in website development which almost 10 years ago, I will always ensure that the website created must reach the level that have been set up.

Why? Owing the fact that I realize how important it is to my clients as well as to their clients.

Here are the facts we need to know:

  • About 80% of website users surf the internet using their mobile phones
  • About 53% of users will leave pages with a load time of more than 3 seconds.
  • If the page takes 5 seconds to load, the probability of customers leaving the page increases by 100% or two-fold
  • On average, websites that rank on the first page of Google are faster than competitors' websites.

Speed ​​= More Sales = More Profit

Let's say you spend about RM3000 a month for advertising costs to get RM30,000 in sales from 1000 customers. Right away, suppose your website takes about 10 seconds (Over 80% of websites from Malaysia take longer than 10 seconds to load).

By minimizing the page load to 5s, you can reduce the bounce rate by appx 27%. Your customers can increase from 1000 to 1270 and your sales from RM30,000 to RM38,000.

Did you see how much speed impacts your advertising strategy? It will be clearer to those who rely on advertising as their primary source of sales. As such, we will see various corporate websites and big company particularly emphasized the website speed.

If you rely on websites for market purpose or to grab customers, make sure your website works better and faster than your competitors in the same industry.

Thus, you need to know the speed of your website first.

How Fast Your Website Load?

There are several ways to find out the speed of your website:

  1. Manually – This is the best method, as it can be more accurate. Open your web browser using your desktop / mobile phone. While in privacy / incognito mode, open your sales page. Put a figure on how much time it takes for the page to appear and the time it takes to fully load it.
  2. Google PageSpeed / Lighthouse – Google's Tools that play role in assisting website developers / designers. There are many ways to use them, but the easiest way is to click on this PageSpeed ​​link, or use the Chrome Dev Tool.
  3. Use another tools like GTMetrix, or Pingdom Speed Test

If you already have a good sense of ​​the speed of your site, you can refer to this Industry Benchmark to compare the speed of your site.

For reference, here you can find the most recommended Industry Benchmark:

  • Average Speed – Less than 3 seconds (best practice), but it depends on your industry and competitors, less than 5 seconds is sufficient to get started.
  • Time to First Byte – Time period for a web browser to receive the first byte / data. It depends on the speed and location of your server. Less than 1.5 seconds (best practice) no matter what industry you are in.
  • Average Request Count & Page Weight – Less than 50 requests and 500kb in size (best practice). However, both of these aspects are not as important as Average Speed ​​and TTFB, as consumers normally unable to discern the difference.

Conclusion

  • Website speed plays a major role for user retention rate, bounce rate and conversion rate, in other to increase the sales.
  • A high-speed website will also give you a good SEO score. If you're having trouble appearing on the first page of Google for the search keywords you want, you may take a look at the speed limit.

WARNING:

Third-party tools usage such GTMetrix, Pingdom Speed ​​Test, and Google PageSpeed ​​requires technical skills. It may not necessarily give the accurate reflect for your site's condition. Make sure you try it out manually to verify the accuracy.

I will share how to analyze your site using the methods above in a future article.

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